After Svetsky was sold, Kolya Pudovik invited me to work for the Infinity advertising company. There, we formed a kind of dream team. We got into an amazingly productive work rhythm and talked about design all the time. If Lebedev Studio [a global multidisciplinary design company] released a new project, we talked all about it, what was good, what was bad, how it could be done differently. Unfortunately, the company's management did not see the potential in our team, and, in the end, I quit. But the potential was certainly there! For example, Arthur Miroshnichenko, my very close friend, worked with us there, as he's now the creative director of one of the world's largest advertising agencies, BBDO.
I know him too, we shot a movie for Outpac [an internet clothing store] in January. He was the director, I think.
Yes, he showed it to me. So, when it became clear that it was time to part with Infinity, I wrote a letter to Ildar Akhtyamov at the Lorien company. At that time, it was the strongest design studio in the city and the main forge for personnel. Ildar answered me: "You have a great portfolio, let's meet." At the meeting, he offered me excellent conditions and we started working on the Universiade 2013 project. It was a pleasure to work at Lorien! Nobody called anyone simply by name there, like Andrey or Ildar; they only used diminutive forms, like Dinarusechka, Ildarik, Andryushenka. The environment was very democratic.